Most coaches on FITR use Customisation to apply their branding to the FITR client app. The Custom App is the next level up - your own fully branded coaching app, listed on the App Store and Google Play under your name, with zero FITR branding visible anywhere.
Your clients download your app. Not FITR's.
For most coaches, this is a meaningful brand milestone - the moment your coaching business looks and feels like a standalone premium product, not a platform user account.
⚙️ What the Custom App includes
Your own app listed on the App Store and Google Play under your name
Your app icon, store description, and preview screenshots
Full control over colours, splash screen, login screen, and navigation
Only your programs, only your clients - no other coaches visible
Automatic updates as FITR ships new features - no maintenance required from you
Ongoing support from FITR for both you and your clients
Everything your clients experience happens inside your brand. It strengthens how they perceive your business, makes your offering feel more premium, and removes any sense that you are just one coach on a shared platform.
🗓 How the build process works
FITR manages the entire process end to end. You are guided through each stage — you are never left guessing what happens next.
Stage | What happens | Typical timing |
Kickoff and setup | Accounts, access, alignment | Week 1 |
Design and branding | Your look and feel locked in | Week 1–2 |
Build and testing | Your app is built and tested | Week 2–4 |
Store review | Apple and Google approval | Week 4–6 |
Launch 🎉 | App live on stores | Week 5–7 |
Most Custom Apps go live within 4 to 7 weeks from kickoff. FITR handles the build, app store submissions, resubmissions, and all the technical complexity. You provide branding assets, complete two short setup forms at key stages, and sign off on testing - we take care of the rest.
🛡️ The launch guarantee
If your Custom App is not live within 7 weeks and the delay is clearly on FITR's side, we will pause your Custom App charges until your app is live. This means your investment is protected, FITR is accountable, and incentives are fully aligned.
⚙️ Pricing
Monthly: £249.99 / €299.99 / $329.99
Annual (save 40%): £1,799.99 / €2,159.99 / $2,375.99
This is a bolt-on on top of your existing PRO Plan subscription. Your clients do not need new accounts - existing logins, training history, subscriptions, and messages carry over the moment they sign in to your app.
💬 Ready to explore it?
Book a discovery call and we'll walk you through whether the Custom App is the right next step for your business, the pricing, and what the launch would look like for you.
Book a call: calendly.com/fitr_catchup/fitr-call | Email: [email protected]