FITR offers two branding options — Customisation (included in the PRO Plan) and the Custom App (a paid bolt-on). Here is what each one does and how to choose.

Included in the PRO Plan. Lets you apply your brand colours and logo to the FITR client app — the app your clients download from the App Store or Google Play under FITR's name.

What you get: custom colours (primary, secondary, background, text — light and dark mode), header logo, custom app icon (clients can select it), branded checkout screen, and a custom URL. Quick to set up, zero maintenance.

Limitation: your clients still download the FITR client app, not your own app. If a client follows multiple coaches using Customisation, they may see different branding depending on which program they open.

A paid bolt-on on top of your PRO Plan. Gives you your own app — listed under your name on the App Store and Google Play — with deeper branding control throughout.

What you get: everything in Customisation, plus your own store listing (name, description, icon, screenshots), customisable splash and login screens, navigation icon order and style, and program card layouts. No FITR branding visible to clients. Build time is approximately 4 weeks.

Pricing: £249.99/mo or £1,799.99/yr (saving 40%). See Custom App — costs, requirements, and steps for full details.

Choose Customisation if you want branded colours and logo in FITR's app, you want a quick zero-maintenance setup, and you are happy for clients to download the FITR app.

Choose Custom App if you want your own app on the stores, full control over UI and brand identity, and a client experience with no FITR branding.

💬 Want to talk it through?

Book a call with the sales team: calendly.com/fitr_catchup/fitr-call

Email: [email protected] | Live chat: Available within the FITR platform