From 1st October 2025, FITR moved to a simpler pricing model: one all-inclusive PRO Plan where your cost scales with your client count, and a forever Free Plan for coaches with 3 or fewer clients.
⚙️ What changed
The previous Starter/Pro/Unlimited tier structure is replaced by a single PRO Plan. Every PRO Plan subscriber gets access to every FITR feature — Tracks, Zapier, Customisation, Payment Subscription Options, and more. Your price is determined only by how many active clients you have.
An active client is any client with a subscription (free or paid) to one of your programs.
⚙️ PRO Plan — client bands and pricing (GBP)
Band 1 — up to 3 clients: £34.99/mo
Band 2 — up to 10 clients: £49.99/mo
Band 3 — up to 25 clients: £74.99/mo
Band 4 — up to 50 clients: £99.99/mo
Band 5 — up to 75 clients: £119.99/mo
Unlimited: £129.99/mo
Annual billing saves 20%. For other currencies and annual prices, see coachwithfitr.com/pricecheck. Upgrades take effect immediately. Downgrades take effect at the next billing cycle.
⚙️ Free Plan
Free forever for coaches with 3 or fewer active clients. Includes core FITR features and up to 3 Fixed Length program downloads. The Free Plan does not include Tracks, Zapier, Customisation, supersets, custom exercises, additional coaches, subscription options, or unlimited coach notes and downloads.
⚙️ Free trial
All new coaches get a 14-day free trial with full PRO Plan access and no client limit. No credit card required to start.
⚙️ If you are an existing coach
Existing coaches are moved to the correct PRO Plan band automatically on their usual payment date. No action needed.
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