Google Tag Manager (GTM) lets you track how your ads and marketing are performing by monitoring actions people take on your FITR Storefront — including page views, program selections, and completed purchases. You connect it to FITR by adding your GTM Container ID to your account settings.
📋 When to use this
You want to track conversions from Google Ads, Facebook Pixel, or other ad platforms
You want to measure how many people who click your ads go on to subscribe to a program
⚙️ What it tracks
Once connected, GTM can track when someone visits your Storefront, views a program, and completes a subscription or purchase, giving you full visibility on your ad ROI.
🖥 How to connect GTM to FITR
Log in to your Google Tag Manager account and copy your Container ID (format: GTM-XXXXXXX)
In your FITR coach dashboard, go to Settings > Google Tag Manager
Paste your Container ID and click Save
When saved successfully, the toggle will turn on and you will see a confirmation message
🔧 Setting up GTM for the first time
If you do not yet have a GTM account, it is free to set up. Use Google's official guide: Get started with Google Tag Manager.
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💬 Contact Support if...
Your GTM ID saved successfully but tracking does not appear to be firing
Please include your FITR account email and your GTM Container ID.
Email: [email protected] | Live chat: Available within the FITR platform